Sun: Anything of primary importance to the business existence (Identity)
Moon: Anything that’s an investment in people, either material or emotional (Security)
Mercury: Anything that is dependent upon interpersonal
communications (Process)
Venus: Anything that is generally pleasing and enhances value (Heart)
Mars: Anything that there is a great inherent drive to do
(Action)
Jupiter: Anything that expands fortune beyond previously
assumed boundaries (Vision)
Saturn: Anything emphasizing principle and policy in the aid of long-term success (Time)
Uranus: Anything built upon event-driven adaptation for the greater good (Change)
Neptune: Anything that is intuitive rather than fact-based, for good or bad (Spirit)
Pluto: Anything predicated on the principle of transformational power (Will)
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Sun: The Monarch (usually the CEO, unless weak or absent)
Moon: The Caregiver (anyone who makes the welfare of others—often their superiors—their prime directive; also pertains to those who feel they are protecting the company from heresy)
Mercury: The Thinker (data processors and communicators, technical types, and sales talkers)
Venus: The Peacemaker (consensus seeker looking for
harmony and value; sometimes places peace above action)
Mars: The Warrior (irritating but indefatigable and
invaluable, the action taker)
Jupiter: The Sage (the big idea person, tends to both spend and to attract luck)
Saturn: The General (traditional authority; often associated with senior executives and anyone with real long-term experience who counsels a vested approach)
Uranus: The Wizard (the genius, sometimes found in R&D but most always likely to be a surprise; a change maker)
Neptune: The Dreamer (inspired, sometimes out of it and
sometimes all-knowing; often very useful as a bellwether)
Pluto: The Executioner (pure passion; can make anything
happen but is often dif.cult to supervise)
The key business characteristics of the signs are:
Aries: Direct action
Taurus: Resource allocation
Gemini: Information
Cancer: Emotional manipulation
Leo: Creative charisma
Virgo: Systems integrity
Libra: Consensus building
Scorpio: Power plays
Sagittarius: Epic epiphanies
Capricorn: Traditional hierarchies
Aquarius: Cultural invention
Pisces: Oceanic consciousness
The Houses
key business interpretations of the houses are:
1st House: Owners/stockholders, public face of the company, name and general reputation
2nd House: Liquid assets, investments, developable talent
3rd House: Communication functions, training materials, of.ce milieu, local transactions
4th House: Base of operations, real estate and capital facilities, heritage policies
5th House: Creative departments, meetings and conventions, celebrations, and amusements
6th House: General workforce issues and conditions, human resources, the daily grind
7th House: All relationship activities, including partners,
competitors, and customers
8th House: Situations dependent upon the assets of others
(loans, credit, competitor strategy and vulnerability, sales)
9th House: Philosophy, brand building and marketing, long-distance transactions
10th House: Internal and external leadership activities and conditions, public rank
11th House: Group alliances, role in society, innovative
capacity, intangible value
12th House: Proprietary information and trade secrets,
unsuspected conditions
Conjunctions. Planets are at the same point in the chart. Energies are combined.
Sextiles. Planets are 60 degrees apart. Energies create opportunities.
Squares. Planets are 90 degrees apart. Energies operate at cross-purposes.
Trines. Planets are 120 degrees apart. Energies .ow easily.
Oppositions. Planets are 180 degrees apart. Energies are in direct conflict.
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